Famous French Bakery hitting SA in early 2017
“Paul” is a family owned company, which has been around for 5 generations. It was established in 1889 in Croix in Northern France. “Paul” has stores all across Europe, Asia, Africa and the Middle East. It is represented in 41 countries. The company is rooted in French baking traditions which dates back 120 years. They ensure that they use fresh ingredients and all their food is prepared daily.
South Africans can expect these delicious treats thanks to a licensing deal with Famous Brands. For some time, the Famous Brands group has intended to enhance the contribution of their premium-end portfolio and are excited about bringing “Paul” to South Africa
Famous Brands’ Group chief executive Kevin Hedderwick said about the 10-year deal announced in November 2015: “This partnership is the culmination of a two-year courtship between Famous Brands and Paul.” (www.famousbrands.co.za, 2015.)
Famous Brands will open five restaurants over a five-year period in three trading formats. The first flagship store is scheduled to open at the beginning of 2017.The restaurant will offer French innovation and continuous product development of new breads, patisseries, seasonal sandwiches and other various meals. The Group will open South Africa’s first PAUL restaurant in late February 2017. The flagship store will be situated in the Melrose Arch Precinct in Gauteng and will encompass a bakery café take away offering with a full table service restaurant.
Written by Suhail Timol
25 January 2017