Meet the team

Zaida Enver

CEO: Pure Grit Project and Exhibition Management

Armed with educational qualifications in Project Management, Business Management and Law, Zaida has a wealth of hands-on experience. She was a founding partner of Pure Grit Project and Exhibition Management, launching the business in 2010. Prior to that Zaida honed her skills through various managerial roles in trade shows, events and exhibitions. This included project management of Tourism Indaba (South Africa’s leading travel expo), Auto Africa (Africa’s largest auto exhibition), numerous major international expos and various trade and investment events. Zaida excels at client relations and project management and is passionate about leading through an exemplary work ethic.


Guido Ceruti

CFO: Pure Grit Project and Exhibition Management

Before jointly launching the Pure Grit business, Guido spent many years establishing a broad skills set in areas like marketing, financial management, credit risk and international trade. His work experience spans corporate and investment banking, global trade, accounting, legal, IT and HR. This has equipped him to take on the task of managing the company’s internal structures, its staffing responsibilities, operational systems and finances. Guido ensures that Pure Grit embraces technology, keeping abreast of best of practice, compliance and innovation. Guido excels at attention to detail and motivates people to perform at their best.

Hilary Cooke

Personal Assistant to CEO & CFO

Hilary serves as the Personal Assistant to Zaida and Guido. Her core role is to assist the CEO & CFO with secretarial and administrative support as well as prioritise and organise a diversified workload for the team at Pure Grit. With a wide range of expertise and knowledge, She is an absolute fundi at time management, planning, procurement and client relations.


Sophia Karras

Project Head – Local Shows  

Sophia has several Diplomas in a vast range of industries including; travel and tourism, public relations and event management. Sophia has well over eighteen years of experience in the Event Management Industry, having worked at large industry leaders within the event space. In her current role, Sophia oversees multiple teams ensuring event project plan deadlines are met and budgets are adhered to. Sophia project manages all large local exhibitions in conjunction with the Pure Grit CEO and a specialized support team.

Nicci Bierman

Exhibitor Liaison  

Nicci’s tremendous attention to detail enables her to design exhibition floor plans, making sure that shows are meticulously managed and carefully planned. She liaises with compliance officers, ensuring optimal safety and quality standards. Developing and maintaining close relationships with exhibitors, allocating floor space, providing floor plans and ensuring that exhibitors have access, accreditation and practical support. Nicci has her Masters in International Event Management from the University of Surrey.


Aalia Enver

Project  Manager

With a degree in Corporate Strategy and Public Relations, as well as Project Management, Aalia is passionate about brand development, marketing and strategy.  She is responsible for positioning Pure Grit as an industry leader, for marketing the company and for pitching the company’s capabilities to clients.  Aalia runs multiple projects varying in size from small niche events to large scale events and exhibitions. Aalia is a skilled marketer, a strategic thinker and an effective communicator.


Jackie Monnakgotla

Events Co-Ordinator

With a degree in International Relations, Communications and Media as well as a certificate in Event Conference and Exhibition Management, Jackie is the interface between our business and our clients. Jackie has in excess of Four years in the Events Management Industry and comes highly recommended in her field. At Pure Grit, Jackie manages of administrative duties pertaining to operations and logistics that are relevant to conceptualizing and executing a successful event.

Shahad Khan

Business Development Manager

Shahad plays a key role at Pure Grit, maintaining and developing new relationships with clients seeking to host events, activations, conferences and exhibitions. Shahad is well spoken, meticulous and is a real peoples person. Shahad is an avid cyclist, engaging with clients on both a professional and a social level. Shahad proudly represented Pure Grit at the Amashova,  Durban Classic Cycle Race in support of a heart warming charitable organisation.


Charlene Steele

Payroll and HR

With a range of certifications and administrative qualifications, Charlene takes care of Pure Grit’s HR, payroll, BEE, employment equity and related skills development plans. She also ensures that Pure Grit’s tax affairs are up to date and in line with prevailing regulations. Charlene has many years of experience in business administration and human resources and tackles staff queries with professionalism and super efficiency.


Miyelani Ngobeni

Accounts Clerk

Miyelani fulfils an important role in Pure Grit’s business, managing debtors and creditors and helping to keep our books balanced. With diplomas in BA Accounting, Miyelani has a wide variety of industry knowledge working for numerous private sector companies.


Colleen van Jaarsveld

Financial Manager 

Colleen is responsible for Pure Grit’s essential book-keeping and accounting support. She manages our debtors and creditors, does all invoicing, payments, banking and reconciliation. Her role is essential is the smooth running of our business, keeping the wheels turning so we can deliver excellence in our products and services.


Bongani Manyoni

Sales Manager : Smart Green African Cities

Bongani is the sales manager for Smart Green African City, a Pure Grit initiative started in 2017. Bongani manages the sales element of the Smart Green African City, identifying potential exhibitors, sponsors and delegates. Bongani has in excess of 10 years corporate sales experience.