About us

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Pure Grit Project and Exhibitions Management was launched in 2010 and has established itself as a reliable, innovative and competent player in the events and exhibitions industry. The founding partners of our business, Zaida Enver (CEO) and Guido Ceruti (CFO), have hand-picked their team over the years, growing their business and establishing it as a leading and influential trend-setter.

With a strong focus on being professional, creative and committed to quality service, we provide specialist services that impress, delight, educate and entertain. This supports business growth for our clients and helps develop related industries locally, across Africa and internationally.

We make extensive use of cutting-edge systems and technology to ensure excellent project management and measurable results across all aspects of our work. This includes dedicated project management software, online systems, financial reporting, multimedia solutions and state-of-the art technology.

By managing events, conferences, trade fairs and exhibitions around the world, we remain up-to-date with global trends and on top of our game locally. We provide a diverse spectrum of in-house services, including the following:

• Exhibitions
• Trade fairs
• Conferences
• Client and consumer events
• Corporate functions
• Conceptual design, execution, operation, procurement and logistics
• Brand activation
• Curatorship’s
• Marketing, media and communication services
• Financial accounting and HR expertise.

Supporting Growth and Creating Job Opportunities

As a Level Two BEE contributor, Pure Grit Project and Exhibitions Management is committed to embracing equality, diversity and new opportunities for sustainable growth and economic development. With a wealth of valuable industry experience, our teams consciously seek to share and transfer skills and to create employment prospects through the events we manage and execute.

We actively support BEE, women’s empowerment and small business growth through procurement, via job shadowing and through on-the-job training. We run internships and graduate placement programmes to help talented individuals obtain meaningful work experience and gain exposure to industry leaders.

We also project manage several B2B trade exhibitions, fulfilling our mandate to promote networking and new business opportunities, both locally and internationally. Besides growth and prosperity, we want our platforms to contribute meaningfully to people, communities and nations.

We are proudly African and work hard to promote growth and development for local and regional companies, in Africa, and elsewhere around the world.